Released in September by Ultra Records, Hide is distinctly the work of The Bloody Beetroots a.k.a. Sir Bob Cornelius Rifo. There is some pounding electro house, some piano-laden songs, and some notable features. However, the album’s singles and only a few other tracks are enjoyable. The other half is creative, but just off-putting enough that it leaves no desire for a repeat listen.
The second single and fourth track, "Chronicles of a Fallen Love" (featuring Greta Svabo Bech), should have been the lead single. It would not be the most festival-ready song from Sir Bob, but it sounds great on stadium speakers nonetheless. The electric guitar riff in synch with Bech’s vocals makes for an awesome drop. The production and her vocals work well together in general. The song would be significantly worse if either part had been different, but fortunately the parts make a superior pairing.
The fifth track, "The Furious," featuring Penny Rimbaud, is symphonic and operatic in its sound and scope. This sound does not seem to work until the drop. After the drop, it sounds weirdly correct. The song becomes better as it plays on. The bizarreness wears off, and the song’s better electro house qualities come through. For better or worse, this song stands out the most on the album and should be heard at least once.
The sixth track, “Out of Sight” is a slow, bassy heavy, synthy track complemented by Paul McCartney’s croon. Like the other tracks, this one straddles the line between regular electronic music and electronic dance music. It has moments of uncontrollable head shaking, but there are guitar segments where it is impossible to dance. This is a good song, but perhaps not a good electronic song.
The seventh and eighth tracks, “Albion” and “Reactivated,” are both upbeat dance tracks. “Albion” incorporates a guitar sample similar to one in “Chronicles of a Fallen Love” and makes proper use of it. Instead of a piano, The Bloody Beetroots uses a modulated organ for his crescendos and build-ups. He experiments less here, but the result is a much more listenable song. The ending segment of the song shifts gears with a lovely piano solo. “Reactivated” is way more synth-driven and electronic-oriented than most of the other tracks. It's a killer track right from the onset. It is a fantastic example of The Bloody Beetroots’ interesting rock and electronic synthesis. Halfway through, the song breaks itself down and reintroduces its elements nearly one by one except for a loud drum roll. The payoff from the drop is more satisfying as a consequence. Definitely consider these two if you are geared towards more repetitive, dance-oriented Bloody Beetroots.
The album has some bangers, but half of the songs feel like fillers. Some of them, like “All The Girls (Around the World)” and “Please Baby,” are fresh and different enough to sustain the album, but enough are not and bring the level of enjoyment down. This is an electronic album, but not an electronic dance album. Check it out anyways, but definitely skip the the non-appealing tracks because they will only detract from the listenable tracks.
1. SPANK Feat. TAI & Bart B More
2. Raw Feat. Tommy Lee
4. Chronicles of a Fallen Love Feat. Greta Svabo Bech
5. The Furious Feat. Penny Rimbaud
6. Out of Sight Feat. Paul McCartney & Youth
7. Albion Feat. Junior
9. All The Girls (Around the World) Feat. Theophilus London
10. Please Baby Feat. P-Thugg
11. Glow In The Dark Feat. Sam Sparro
12. The Source (Chaos & Confusion)
13. The Beat Feat. Peter Frampton
14. Rocksteady (The Bloody Beetroots vs. Gigi Barocco)
15. Volevo un Gatto Nero (You Promised Me) Feat. Gigi Barocco