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Posted May 22nd, 2010 (10:01 pm) by Brighton Capua

What’s worse than a broken record? A digital record that teases as it spins, refusing to play music. Not many bands can get away with the little stunt Arcade Fire has pulled. While the band is offering previews of their upcoming 12” single, “The Suburbs/Month of May” online, the “previews” are more of a tease than anything else.

When visitors enter the band’s site, they will find an image of a record that will temporarily spin when clicked on, playing a short snippet of one of their forthcoming singles. However, to hear more of the tracks, users will need to "physically" spin the digital record, which is actually a lot harder than you think. Of course, you could just click the "play" button, but what's the fun in that? Fortunately, the cleverness of the whole idea outweighs the annoyance of having to work out your pointer finger just to hear twenty seconds of a song.

Details of the new LP remain speculative at best, but according to the band, "The Suburbs/Month of May" will be “in stores in the next couple of weeks." Scroll down to "spin" the record below...and hear snippets of their forthcoming single if you're lucky.



A. The Suburbs




AA. Month of May


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