Posted Nov 5th, 2014 (4:00 pm) by Sabrina Dhaliwal
Taylor Swift
Taylor Swift

When Taylor Swift released 1989 last week, it was, like Red, not made available on streaming websites like Spotify and Rdio. Taylor Swift has never been an enthusiast for free music, but no one expected her to pull her entire back catalogue from Spotify all together.

Earlier in the year, the pop singer wrote, "Music is art, and art is important and rare. Important, rare things are valuable. Valuable things should be paid for." Apparently, she was not kidding. Monday morning, one week after releasing her latest album, Big Machine Records unexpectedly removed her entire discography from Spotify with no explanation and no negotiation with the streaming provider.

One theory looks to Big Machine Records founder Scott Borschetta who told Billboard in 2012 that he struggles with the streaming model and does not think music should be free. An inside source told the Business Insider Monday “Borchetta wanted to focus on album sales and felt that creating a scarcity of her songs would encourage fans to pay for the music.”

In response to the decision, Spotify released a statement asking the artist and her management to reconsider. “We love Taylor Swift, and our more than 40 million users love her even more… We hope she’ll change her mind and join us in building a new music economy that works for everyone. We believe fans should be able to listen to music wherever and whenever they want, and that artists have an absolute right to be paid for their work... That’s why we pay nearly 70% of our revenue back to the music community."

Spotify also included two custom-made playlists, including one that reads "Hey Taylor, we wanted to play your amazing love songs and they're not here right now. We want you back with us, and so do do do your fans," when the titles are set back-to-back.

Whatever the reason behind Taylor’s decision, the music streaming service is utterly heartbroken, just as the singer is in virtually all her songs. But who knows, perhaps this break-up will be the basis of Swift's next hit album...

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