Posted Sep 25th, 2014 (9:02 am) by Matt Felten

Online adult film giant PornHub is expanding it's repertoire into the music industry, planning to start up a full scale record label. For real.

Earlier this year, Coolio announced that he would be releasing music through the site, the first hint of PornHub's unorthodox new venture. To kick off the label, the site will be hosting a contest to find the official PornHub anthem, the winner of which will receive $5,000 to make a music video to debut on the site. Click here to enter the contest.

PornHub's mission with the new label goes a little deeper than simply facilitating the union of music and masturbation. PornHub's goal is to use the new label to giving cutting-edge, artistically driven musicians a chance to foster their success on a label that supports musical integrity. And don't be too quick to write them off because you don't specifically make porn music. "We're looking for acts that aren't necessarily porn-focused," comments PornHub VP Corey Price, "We're an ad-based network looking for content that appeals to our demographic. Mature lyrics for an adult audience; no boy bands or teen-pop, for instance."

Stay tuned for more on PornHub's bold new undertaking.

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